FUDGE FOR HAIR

To create iconic packaging which attains cult status the essential element has to be teamwork.

Collaboration.

Ideal Industrial + the client’s marketing department + the graphic design team + the company CEO at every design meeting. That’s the level of collaboration, over more than a decade, that helps keep this brand at the forefront of a highly competitive market.

Enough to attract the attention of an international investment house which bought the company.

“What the f?”