BOMBAY SAPPHIRE

One of Australia’s leading agencies had presented a beautiful promotional pack to their client, who fell in love with it. There was only one problem: neither the talented in-house team, nor three skilled print houses could make the geometry work. Ideal Industrial came to the rescue: using advanced computer aided design, and being just a little bit cheeky, the complex geometry was turned into an accurate flat pattern. 15,000 units sold out in two weeks.